- Instantly generate new leads and increase brand awareness by attracting more interested prospects to your website using Google Adwords.
- The key factor in success is driving the right type of traffic to your website. This can be qualified prospects whom are actively searching to buy your products/services. It can also be generating awareness through content websites identified with your target market.
- Google Adwords is unlike traditional media because companies are now far more able to compete against global enterprises on relevance and locality.
- Improved targeting reduces advertising costs making return on investment easier to achieve. Using Adwords Conversion Tracking and Google Analytics goals it is now possible monetise your web presence by recording and measuring all online marketing activity.
- Apply flexible pricing models such as CPM, PPC and CPA to achieve your business goals. CPA(Cost Per Acquisition) bidding uses historical conversions to automatically get clicks with the highest probabilty of success.
- You can determine the value of each conversions and set a campaign budget to achieve the targer return on investment. This is closer to a guarantee for success than any other form of advertising.
- We are also continually optimising your campaigns with Google Analytics to measure the ongoing quality of site visitors and maximize the reach of both the search network.
- We also use the display network to engage with the correct audience earlier in the sales cycle to drive awareness and interest.
- We write ad copy targeting the right sort of visitor – the one that converts to a customer.
- We optimize landing pages to direct those visitors to their goals, and track their progress with web analytics to continually improve their experience and your conversion rates.
- Using Google Analytics with Adwords provides a clear understanding of how effectively your Adwords traffic is achieving the required goals.
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