Google Analytics

  • Measure the success of your marketing campaigns using Google Analytics and improve website conversions. Knowing how to make your Google Analytics data more actionable is vital to improve your ROI on campaign spend, increase leads and sales and promote brand to your target market as effectively as possible.Google Analytics also helps you build a better website by converting more site visitors into customers. We shall increase your website’s profitability and conversion rate by identifying problem areas, providing insights into your visitors and giving you solid recommendations based on actual numbers. This includes detailing the customer journey into, through and out of the site, looking at presence in search engines, landing page performance, on-site navigation and search, checkout process as well as factors effecting overall site conversion.


  • Set Goals to Monetize your Website We work with you to identify digital marketing goals which are required for your business to succeed. We then define the steps required to complete these goals. Thereafter we monitor and evaluate the conversion funnel to identify drop off points which can then be further optimised. Each goal is evaluated to determine the commercial value to your business, and can be analyzed further by giving each web page view a commercial value of page view.


  • Measuring Campaign Success

    Compare and evaluate SEO, paid search, display advertising, email, social media and offline campaigns using Google Analytics to measure the entire media mix. Optimize campaign strategies and ensure optimal spend by channel.

    Keyword and campaign comparison

    Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.

    Segmentation & Traffic Analysis

    Through visitor segmentation we can identify deep insight such as if SEO campaigns bring higher quality traffic compared to PPC or other sources like email. We can verify how different site usage trends influence conversion .

    Bounce Rates

    We identify pages with higher than average bounce rates to optimize under performing pages and maximize your online performance. Use Web Optimizer for multivariate testing.

    Site-search Integration

    Compare the conversion rate of visitors who searched over the online behaviour of those who did not. We let you discover what visitors are looking for and use this knowledge by tailoring your website to enable the highest conversion.

    Custom Dashboards

    No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

    AdWords Integration

    Buy keywords on Google AdWords and use Google Analytics to discover which keywords are most profitable to your business.

    Trend and Date Slider

    Compare time periods and select date ranges without losing sight of long-term trends.

    E-Commerce Tracking

    Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.

    Funnel Visualization

    Find out which pages result in lost conversions and where your would-be customers go.

    Site Overlay

    See traffic and conversion information for every link as you browse your site.

    Email Reports & Custom Dashboards

    Schedule or send ad-hoc personalized report emails that contain exactly the information that you want to share.

    Geo-Targeting

    Find out where your visitors come from and identify your most lucrative geographic markets.

    Event Tracking

    Even though they are not page views, the event tracking module can monitor and record visitor interactions with on-page objects such as Flash animations and movies. Even the most animated of advertising and entertainment sites can have their visitor interactions analyzed.

    Site-Search Integration

    Include on-site search facilities in your analytics. Discover what visitors are looking for and use the knowledge to improve their access to the parts of your site which are good for conversion.

    The services we offer include:

    1. Business Analysis & project plan.
    2. Configuration setup and training schedule
    3. Monthly review
    4. Analyst Support
    1. Advanced Goal Tracking and Conversion Funnel Analysis
    2. Automated Reporting and Bespoke design
    3. Advanced Analysis and Problem Identification
    • Online Marketing KPIs
    • ECommerce
    • Visitor Profiles
    • Website Navigation
    • Conversion Funnel
    • Visitor Engagement
    • Brand Engagement
    • Page tagging
    • Setting up users and creating profiles
    • Building goals and funnels
    • Implementing filters
    • Setting up ecommerce tracking
    • Setting up site search tracking
    • Campaign tagging
    • Building custom reports
    • Report Scheduling

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