SalesForce.com CRM (Customer Relationship Management) provides an integrated approach to multi-channel marketing and sales.
- Automatically bring leads directly into Salesforce
Capture sales leads from your website and marketing campaigns like PPC, SEO, Social Media and Email to bring them directly into Salesforce CRM. No more manual data entry or lost data. SalesForce provides an unrivaled approach to digital marketing CRM.
- Manage Multi-Channel Campaigns
As your web presence grows Salesforce CRM can record and manage all of your marketing campaigns across a variety of channel from lead capture to close all within a single application. This includes both on-line and off-line activity. Make accurate and intelligent decisions about where to invest, while validating the impact of your marketing activities on your company’s bottom line.
Search Marketing PPC
The integration of Salesforce CRM and Google AdWords ensures that search marketing campaigns are seamlessly executed, tracked, and measured alongside your other marketing activities. With Salesforce for Google AdWords, companies can enjoy complete visibility and control over their search engine marketing investments—all the way from keyword selection to closed deal.
Salesforce for Google AdWords is uniquely designed to tie Google advertising campaigns directly into Salesforce, providing the ability to track exactly which ads and keywords are generating leads, opportunities, and revenue.
Search Marketing SEO
SEO for Salesforce enhances your Web-to-Lead functionality by automatically capturing marketing intelligence data through Google Analytics. Track lead origins/source to report by search engine, search type, keyword and campaign through the entire sales cycle. SEO for Salesforce will accurately capture your organic search leads, paid (ppc/cpc), referral links from other websites, as well as leads who went directly to your site. The fields “Campaign” and “Content” can be used to capture specific PPC data sent via tracking URLs from your ads. The “Referrer” will tell you the search engine or website who sent the lead.
Email is the communication vehicle of choice for many marketers and salespeople today. All of the contacts built up from other mediums like PPC and SEO are investments that can be leveraged through cost effective email marketing. Salesforce CRM provides templates to help build, manage, and track mass email blasts as well as individual email communications. Create branded, editable email templates in Salesforce CRM for sales and marketing alike. Send email blasts to customers and prospects right from Salesforce CRM and track the results automatically.
Social Media Marketing
Record prospects and customer interactions from social media channels such Facebook and Twitter. Facebook is the fastest-growing social community in the world. With more than 800 million members worldwide, it’s the modern venue for customer conversations and more satisfying experiences. Salesforce for Twitter helps you connect with your customers in real time. Create cases, push knowledge, or just join the conversation, all from within Salesforce CRM. It’s available today on the SalesForce AppExchange.
Quality score best leads
All leads are not created equal. Lead scoring ensures that your time is spent on the most qualified leads validating the highest returning investment of each marketing channel.
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